Email Marketing Solutions Let You Speak Directly To Your CustomersMass physical mail and advertising campaigns simply don't pack the punch they used to. That's why smart marketers are increasingly turning to more responsive, modern and nimble email marketing solutions to engage with customers one-on-one via the most pervasive medium of our age. Over 75% of Australians use the internet, and with most of those users checking and sending email every day, it makes sense to explore which email marketing solutions can best help your business to tap into this massive audience. Starting a new business? If your start-up funds are limited, online marketing offers an effective and inexpensive method to advertise your business. We discuss several online marketing methods here. If money is an issue, not to worry since you don’t have to spend thousands of dollars to attract lots of customers to your business. Rest assured there are tried and true ways to get your business exposure without spending a small fortune. Put the power of the web to use - use internet marketing. Check out these simple tips that you can use to increase the exposure to your business without spending more than you can really manage to pay. Keep in mind, these methods require some patience and some elbow grease to yield appreciable results. To make internet marketing work for you, you need to have a website. If you don’t already have one, then you’ll have to develop one or hire a web developer to make one for you. Your new website should showcase and promote your products and services. When your site is online, then you’re ready to put the following internet marketing tools to work:
1. Affiliate Marketing - This method requires you to recruit affiliate marketers to develop small websites that direct web traffic to your new website. To return the favor, you agree to pay a percentage of every sale to the affiliate as a commission for referring you the business. 2. Links - Once you have a website, your primary objective is to aspire a high ranking with the search engines (i.e. Yahoo, Google, MSN). Building links is one method to achieve higher search engine ranking. Trading links with other businesses similar to yours is more effective than trading links with dissimilar businesses. 3. Newsletters - Sending newsletters is a great way to get in front of new and existing customers periodically. That way they won’t forget about you. From a style point-of-view, your newsletter should be concise, succinct and written in such a way it’s easily read by all your clientele. 4. E-mail Marketing - This method of internet marketing remains the best inexpensive online marketing tool. It acts as a way to stay connected with your customers keeping them aware of your products and/or services. You need to make sure you’re not spamming people who find your emails unwelcome. 5. Article - Article writing is a good way to convey quality content to your clientele via your website. In addition, posting articles on your site is a good way to index your site on the search engines. An indexed website means more traffic directed to your site. More traffic means more potential customers buying your products and services. 6. Forums - Forums are a good method to create a credible reputation for you online. There are numerous forums that allow people interested in a given topic to engage with each other by posting questions and answers on various topic areas. When you actively post comments and engage with other forum members, you develop a credible reputation among the forum members who maybe your future customers. Every time you post a comment a signature file is created. You may choose to create a link back to your website that may be included in the signature. This link will help lead prospective customers back to your website.
Modern Methods Marketing International +27 (0) 711 271 418 +27 (0) 866 543 726 PO Box 270, Ottery, 7808 Cape Town Western Cape South Africa